The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the Day: “Life is 10% what happens to us and 90% how we react to it.” – Dennis P. Kimbro
Here are 7 Signs That Your SEO Company Is No Good:Meaningless Reports: The company provides reports that are often filled with useless information or complicated speech that is meant to deter you. The reports you receive should be easy to understand and should include useful and valuable information.
Rankings That Don’t Matter: They tell you that you are ranking high for highly specific searches that don’t matter to you and that this is a good thing. They should be concerned with improving your rankings for searches that matter to you or are in line with your goals.
Measurable Results: They aren’t giving you any measurable results that you can see. You need to ensure that the money you are putting in is going to end up in an increase in business, not just rankings.
Irregular Contact: They aren’t contacting you on a regular basis and any correspondence is few and far between. The company should be contacting you regularly, preferably around 2-5 times a month (aside from the monthly report).
Rankings Suffer with Google Updates: Whenever Google releases an update, your rankings suffer and the company tells you that there was no way to foresee the loss in rank. This should not be a situation that you find yourself in each time Google releases an update.
Not Challenging Unrealistic Expectations: The company lets you continue in your belief that your small investment will return the same results as someone who has invested much more for much longer. They should challenge any unrealistic expectations that you have and ideally, would provide you with alternatives to your current expectations.
They Sell Link Packages: This is an outdated practice and isn’t how SEO works anymore. If they’re trying to sell you link packages, they aren’t up to date with the current practices surrounding SEO.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/063
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How to Convert Phone Calls Into Appointments
Using Links to Improve Search Rankings
Helping Search Engines Understand Your Site Better with Schema
The Dirty Truth About SEO Companies
What is Call Tracking? How Can it Help Your Business?
How to Effectively Market Your Drug Rehab Facility
How a Drug Rehab Center Can Use Content Marketing to Get More New Patients
How to Help Potential & Existing Patients Understand the Value of Your Practice
What You Should Know Before Naming Your Dental Practice
6 Landing Page Mistakes You Don’t Want to Make
How to Create an Effective Ad for Your Practice
Standing Out in a Crowded Market
Why Cheap SEO is Dangerous For Your Business
7 Qualities of Effective Websites
What You Need to do Before Investing in Online Marketing
4 Important Metrics for Doctors to Know
How Much Time Should You Spend on Social Media
5 Tips to Increasing Your Practice Revenue
Why a Thank You Page is Important
How to get started with Content Marketing
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