In today's instalment, I dive deep into the innovative and game-changing strategies that indie record labels have been employing over the past year. These are some of the things I've noticed labels in our community doing that I think everyone should try -- or at least your own version of... Get ready for a dynamic discussion as we explore the realms of marketing, revenue generation, and fan engagement.
From guerrilla marketing tactics to unconventional revenue streams, this episode is a treasure trove of insights for both emerging and established labels seeking to make their mark in the industry.
Discover how forward-thinking record labels are not only surviving but thriving in the ever-evolving music market.
Learn more at http://otherrecordlabels.com/coolideas
Presented by Vinyl Moon - http://vinylmoon.co
Artist on Labels: Pictoria Vark
Great Books for Record Labels - (2022 Edition)
What Record Labels Are Doing Differently in 2023
Quick Win: Stop Promoting Yourself!
Weird Sister Records - (Heather Cook, Sug Daniels, Adi Guerrerx)
The Power of a Record Label Back Catalog
Quick Win: Record Label Superfans
Wicked Opossum Records - (Wheatus, The Operation MD, Riverboat Gamblers)
How to Find an Investor for Your Record Label
Quick Win: Support Another Record Label!
Warp Records (Flying Lotus, Aphex Twin, Boards of Canada)
How to Make Great Album Artwork
Quick Win: Record Store Freebies!
The Current State of Manufacturing Music - Industry Insiders
How to Promote Your Record Label
The Power of Lead Time
Your Record Label’s Niche
Common Social Media Mistakes Record Labels Make
Quick Win: Create Something Everyday
ATA Records (Tony Burkill, Abstract Orchestra, Jake Mehew)
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