“A personal brand is how we sell ourselves. If you’re not clear about [what it is], you
can’t move forward,” says personal branding expert Joanne Tombrakos. “There is a
degree of bragging that comes with it. Women hate it. They look at it as boastful and
they feel like an imposter.” Tombrakos, who teaches branding at NYU and runs her own
branding agency, talks to CoveyClub founder Lesley Jane Seymour about how she has
reinvented herself several times and has created a free downloadable workbook,
“Getting Your Personal Brand Story Straight,” that will help Coveyclubbers get your
branding going. Find it at www.JoanneTombrakos.com .
#10: What Can You Learn From a Serial Reinventor? Why, Everything! (Marianne Schnall)
#9: Walking Away - When You Have It All (Pamela Donnelly)
#8: From CEO to SO [starting over] (Carol Evans)
#7: The #1 Thing Standing Between You and Your Reinvention? (Sanyin Siang)
#6: After a Career Break: Secrets to Re-entering the Workforce (Carol Fishman Cohen)
#5: No.1 Secret to Creating Your Personal Brand (PR Maven Jennefer Witter)
#4: How to Shave Big $$$ Off Your Healthcare Bills & Reinvent Yourself, Too (Jeanne Pinder)
#3: How Money Became the New Feminism (Karen Cahn)
#2: How to Motivate a Millennial, And What to Do If You Work For One (Ann Shocket)
#1: When You Discover Your Father Was A Spy (Eva Dillon)
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