This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The Telegraph and others are prioritising newsletters, how newsletters can be used at different stages of the subscriber funnel, and what they’ve learned from a community-focused approach to their Politics newsletter.
Marie and David also discuss building a live event from a newsletter brand, and the value of newsletters as a retention tool for the subscriptions-focused publisher.
In the news roundup we have a good chat about The Atlantic’s announcement that it is profitable and has hit the 1m subscriber milestone. We discuss the extent to which investing in high-quality content (longreads, mostly) creates a virtuous circle when it comes to growing subscriptions.
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The Addition’s Charlotte Henry on changing TV consumption habits
Reuters Institute’s Dr Amy Ross Arguedas on studying trust
Newsrewired special with Journalism.co.uk: leadership, AI and business models
WalesOnline’s Jillian MacMath on transforming a portfolio of newsletters
Media Briefs: Yes, you can use Apple News to build first-party data
Motor Sport Magazine’s Zamir Walimohamed on making subscriptions work
LADbible Group’s Jake Strong-Jones on the best use of social platforms
MyLocal’s Daniel Ionescu on platforms for sustainable local news
The New Statesman’s Chris Stone on podcast and platform experiments
The Happy Journalist’s Jacqui Merrington on why she’s optimistic about AI and journalism
Grub Street’s Jo Cummings and Peter Houston: What kind of idiots still make magazines?
Big Noises: Stuart Forrest on clickability vs clickbait
Big Noises: Rafat Ali on choosing the slow path to growth
Big Noises: Ricky Sutton on publisher valuations, AI, and platform frenemies
Big Noises: Mpho Raborife on keeping Gen Z engaged
Big Noises: Michelle Manafy on the media’s universal problems
Big Noises: Shirish Kulkarni on why there are no quick fixes in media
Media Voices at FIPP Congress 2023: Resilience in the face of disruption
Big Noises: Jacob Donnelly on why publishers can’t resist the pursuit of scale
Big Noises: Barry Adams on why AI will not kill SEO
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