Many businesses rely on events to generate their leads and customers because it’s one of the few opportunities to get face time with prospects.
But is your booth loop video hooking your prospects attention and supporting your sales teams efforts?
Do you have a process to segment and follow up after the event ends to keep the engagement going while it’s hot?
And are you capturing assets that you can distribute to all your prospects who didn’t attend the event?
A smart video marketing strategy can enhance your business’s conference results every step of the way.
In this episode of Video Marketing Mastery, I’m on the exhibit hall floor at the National Society of Genetic Counselors conference showing you real examples of conference strategies, both good and bad.
So if you’re interested in learning how video marketing fits into a conference strategy for converting more leads, tune into this episode of Video Marketing Mastery!
Ep. 315: A Video’s Value Is Limited Without A Clear Conversion Path
Ep. 314: Todd's Thanksgiving Special
Ep. 313: How To Build A LinkedIn Live Community With Russ Johns
Ep. 312: YouTube Will Start Showing Ads On All Video
Ep. 311: Ease Is A Greater Threat To Growth Than Hardship
Best of VMM: The Stories You've Always Wanted To Know
Best of VMM: How to Turn Customers Into Your Marketing Army, with Jay Baer
Best of VMM: Celebrating Audience Stories From Around the World: Part 3
Best of VMM: Celebrating Audience Stories From Around the World: Part 2
Best Of VMM: Celebrating Audience Stories From Around the World: Part 1
Ep. 310: Instagram Extends Live Streams to 4 Hours
Ep. 309: Not Using A CRM Is Remote Selling Malpractice
Ep. 308: How Sales Rockstars Build Rapport
Ep. 307: Preparing Your Videos For A Mobile Audience
Ep 306: Finding The Positive During Covid
Ep. 305: Are You Insecure About Adding Value In Video?
Ep. 304: How To Create The Perfect Day
Ep. 303: How To Create Customer Testimonial Stories That Convert
Ep. 302: How to Use A Scratch Voice Over In Editing
Ep. 301: Election Day Memories as a Reporter
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