Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.
Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.
We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.
The good news is, this is all within reach if we push the pedal on the right things. What is the shortest path to quality leads? How can we create content that takes us from chasing mediocre clients to attracting all-stars? In this episode, I share how to generate business by focusing on the assets that are already working in our favor.
The shortest path to the cash will always be inextricably linked with attracting clients, not chasing them. -Doren Aldana
Takeaways
Why we shouldn’t neglect our databases
If you have a database, treat it as an asset and not an afterthought. Building a system that allows us to consistently provide clients with value is the fastest and shortest path to cash.
How to turn your business into a client magnet
The loan professionals who are on the shortest path to cash are the ones who position themselves as preeminent experts. If you don’t position yourself, you’ll become a replaceable commodity, and you will always have to chase clients.
The power of referrals
Referrals are a low hanging fruit if we are looking for the shortest path to the cash. The people who are happy with our work are the ones most likely to refer us to their circle. It’s easier to get referrals when we do such great work that our clients become our fans.
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The TOP 3 Best Mortgage Lead Generation Sources That Are Levels Above The Rest
5 Steps for Building a Rock-Solid Recession-Proof Business So You Can Prosper in Unprosperous Times
The Top 5 B.S. Lies Most Mortgage Pros Believe That Keep Them Stuck on The Struggle Bus (And the TRUTH that Sets You FREE!)
3 Proven Strategies to Shift From REACTIVE MODE to PROACTIVE MODE
3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)
Why Mortgage Pros Never Break the 10 Deals Per Month Barrier
3 Simple Ways To Build Your Purchase Business - FAST! (Without Cold Calling Realtors)!
5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)
How James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!
How Brett Clark Went From $0 to $3M+/Month in Volume in Just 3 Months, Without Making a Single Cold Call!
5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!
5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)
5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
How Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)
5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching Program
5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition
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