Every loan officer wants a business that is stable, systems-driven, and allows them to work with the best people. The problem is, through mistakes and the wrong methods, they end up stepping over dollars to pick up dimes.
Right under our noses are business pillars that take us away from the drudgery of cold calling the same unenthusiastic agents all the time.
We want a business that can work and generate income when we’re not working, and a way for us to achieve that coveted top-of-mind awareness.
The good news is, this is all within reach if we push the pedal on the right things. What is the shortest path to quality leads? How can we create content that takes us from chasing mediocre clients to attracting all-stars? In this episode, I share how to generate business by focusing on the assets that are already working in our favor.
The shortest path to the cash will always be inextricably linked with attracting clients, not chasing them. -Doren Aldana
Takeaways
Why we shouldn’t neglect our databases
If you have a database, treat it as an asset and not an afterthought. Building a system that allows us to consistently provide clients with value is the fastest and shortest path to cash.
How to turn your business into a client magnet
The loan professionals who are on the shortest path to cash are the ones who position themselves as preeminent experts. If you don’t position yourself, you’ll become a replaceable commodity, and you will always have to chase clients.
The power of referrals
Referrals are a low hanging fruit if we are looking for the shortest path to the cash. The people who are happy with our work are the ones most likely to refer us to their circle. It’s easier to get referrals when we do such great work that our clients become our fans.
How Erica Dose Went From a 4-Year Rut of Stagnation to DOUBLING Her Purchase Business in Just 3 Months (Without Cold Calling)
How Having Less Realtor Partners Actually Makes You More Money
3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
The Top 5 Ways Mortgage Pros Sabotage Their Success
How Jed Barker 5X'D His Income In 60 Days With Zero Cold Calling
Why Settling for "Good" Holds You Back From Achieving GREATNESS!
Why Mortgage Pros Fail & Fall Way Short Of Their Full Potential
Once You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your Database
How to Overcome Fear of Rejection and Get Your Power Back
How to Stop Being the "Bottleneck" In Your Busin
Why Realtors Don’t Give You the Time of Day and How to Fix It
Busting the "I've Already Got a Mortgage Lender" Objection
The 3 Types of Fear that Stop Mortgage Pros from Achieving Their Dreams
Why Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)
How to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)
How to EXPAND Your Market Share While Everyone Else is CONTRACTING
COVID-19 Client Celebrations
5 Steps for Building a Rock-Solid, Recession-Proof Business
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