If you’re like most experts, you feel like you’ve been on so many podcasts, summits, and panels, and you’re wondering if it’s all worth the time. As you know, building profitable personal brands is all we do, and we can’t stress how important it is to POSITION…PACKAGE…AND PRESENT yourself AND your super power with great clarity FIRST. Once you do that, you can LEVERAGE that brand to make all of your appearances PROFITABLE. And that’s where this guest comes in. We speak with Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs. She has a proven track record of accelerating results for her clients by helping them leverage other people’s audiences.
Best Moments
1:55 The power of the right question can be a huge catalyst to shift our perspective
03:48 Three keys that I think are a super big deal breaker
5:54 Pitch well and know which topic is going to have an impact on that show
12:14 Transform the competition into collaborative partners
15:10 The fourth mistake is you don’t really know why you’re going out and guesting
17:31 Having a podcast elevates your authority
20:17 Guesting is so powerful, it’s an accelerator
24:14 Just be willing to do it and learn from it
25:15 I am a different person when I am in that part of the world
26:33 A resource that I’m going to gift to the audience today
27:59 A lot more can happen when we co-create rather than compete
People Meet Your Brand Before They Meet You
Leverage Challenges To Build a More Authentic Brand
Why Branding Always Comes First
How Can You Find the Next Level in Your Career?
Take The Personal Brand Litmus Test
How Do You Want To Show Up in the World?
What Does It Mean To Have a Successful Podcast?
Don’t Be an Expert — Be a Thought Leader
The Year of Saying NO
What Happens When You Accept Change
Marketing Strategies That Steal Your Money
How To Uncover Your True Self and Express It
How To Brand Without Boxing Yourself In
Building a Profitable Business Through Podcasting
Two Ways To Get To #1
Discover Your Niche by Asking the Right Questions
You Can’t Calculate The Cost Of Confusion
Lean In To Discover Your Value Proposition
Why A Huge Social Following Doesn’t Guarantee Business Success
Manifest Through 7 Pillars of Abundance
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