The Holmes Report's Arun Sudhaman sits down with a trio of senior marcomms leaders at the 2019 World Economic Forum at Davos, discussing the event's enduring significance, along with the challenges facing the established world order. First up, PMI communications SVP Marian Salzman discusses her surprising decision to join 'big tobacco' after a lengthy stint leading advertising and PR agencies. Salzman is followed by UN World Food Programme communications director Corinne Woods, who explores her organization's marketing challenges, along with the benefits Davos brings for NGOs. Finally, Davos veteran and TCS CMCO Abhinav Kumar joins the show to provide his reflections on this year's event and the continuing perception gap that plagues the World Economic Forum.
Team Farner & The New Strategic Communications Landscape
KPMG's Jane Lawrie on AI and ESG
The power of communications in accelerating sustainability adoption
Truth, Trust & Trickery
The Burson mega-merger: is bigger better?
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
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The critical role of comms in decriminalising suicide
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Cross-Generational Communications: Creating Ageless Connections
Moderna Chief Brand Officer Kate Cronin
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
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The Rise Of Misinformation And What It Means For Brand Storytellers
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
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