Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 21 July 2020
In the world of small business, marketing strategy can seem like a long battle requiring constant tweaking and analysis. We work tirelessly to post, upload, photograph, describe, blog, video and it can sometimes seem like a waste of time.
Well, without a strategy you might very well be doing that; wasting your time!
What is important is knowing your product, knowing your clients and their customer journey as they navigate all your marketing collateral. It’s a simple strategy and a great starting point for many small businesses who may not yet have even given a strategy a thought.
Laura Prael specialises in supporting small businesses in her business LEP Digital; drawing on years of working with big corporate brands and is here to share with us her understanding of the customer journey and why this is an important piece of the strategy puzzle.
Welcome to the show Laura.
Topics we’ll be covering:
To find out more go to their website: lep.digital
About our Guest:
Laura is an accomplished copywriter and communications professional with more than 13 years of experience working in senior digital communications roles for large companies. Over her career, she’s mentored and trained more than 600 professionals in topics including writing for the web, content marketing, and building a personal brand. Today, she’s best known for founding a fast-growing award-winning digital content marketing agency, LEP Digital. The company is now in its sixth year running and employs a team of four women.
In 2018, she won the Regional Outstanding Young Entrepreneur Business Award by the NSW Business Chamber and two international Stevie® Awards for Women in Business in the Female Entrepreneur of the Year and Women-Run Workplace of the Year categories.
Her recent speaking experience includes keynote speaker at the City of Parramatta Council for International Women’s Day 2020, speaker at the Marketing to the Rural Sector Conference 2019, keynote speaker and panellist at the University of New South Wales and University of Newcastle, and private presentations for various businesses. Laura holds a Bachelor of Arts in English from the University of Newcastle, and a Master of Public Relations & Advertising from the University of New South Wales.
EP#216 ~ ATMS knows about health, women, the economy, and micro business. How do they represent small business across so many policy areas?
EP#215 ~ ACCAN, who is the organisation fighting for small business people’s rights in the telecommunications industry?
EP#214 ~ How does ABS’ powerful data lead to informed policy for small business?
EP#213 ~ How bookkeepers advise their small business clients and how ICB advises Government
EP#212 ~ Highlights from Xerocon 2023 ~ What will be the impact of AI on the Fintech industry and small business?
EP#211 ~ The Australian Retailers Association is celebrating 120 years - what makes a successful association last? With Paul Zahra, CEO ARA
Welcome back to Small Biz Matters!
Reconnecting to global markets - what opportunities await in overseas markets? With special guest Trena Blair, CEO of FD Global Connections
Equity & Equality. It's time for small business to take the lead With special guest Cathy Ngo, Founder of Keynoteworthy, Equity & Inclusion Changemaker
Financial gain, minimal pain Navigating the ever shifting sands of small business finance With special guest David Gandolfo, Chair of Advocacy at CAFBA
Beyond Blue's New Access for small business owners program. How can it help you? With special guest Tim Hoopmann, Beyond Blue Speaker
What's the age-old problem for small business? It's not cashflow - it's parking! With special guest Michael Doherty , Head of Business Development for Smarter City Solutions
The future of Hospitality in Australia? A leaders thoughts on the industry-wide shutdown With guest Shaun de Vries Hospitality Expert & Advocate
LinkedIn Update.... from the only one who knows how. A Ninja! With special guest Jillian Bullock, the LinkedIn Ninja
ONshoring is better for the economy, communities and your small business. Why? With expert guest Jo Palmer, Founder & Managing Director Pointer Remote
How can the ATO help you and your small business navigate the uphill battle? With special guest Andrew Watson, Assistant Commissioner – Small Business Experience, Australian Tax Office
Don't be a Copy of a Copy! Should you differentiate or distinguish? With special guest Stella Gianotto, BrandForBrands
Latest Regular Update From The Aust Bureau Of Statistics Special Guest John Shepherd, Industry Statistics Division & Bjorn Jarvis Labour Statistics
February 2021 Update from ASBFEO & Small Biz Matters With special guest Kate Carnell the Australian Small Business and Family Enterprise Ombudsman
Aust Govt vs Google with small business in the middle. Plus, Digital Solutions to jump start your business.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money