Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 21 July 2020
In the world of small business, marketing strategy can seem like a long battle requiring constant tweaking and analysis. We work tirelessly to post, upload, photograph, describe, blog, video and it can sometimes seem like a waste of time.
Well, without a strategy you might very well be doing that; wasting your time!
What is important is knowing your product, knowing your clients and their customer journey as they navigate all your marketing collateral. It’s a simple strategy and a great starting point for many small businesses who may not yet have even given a strategy a thought.
Laura Prael specialises in supporting small businesses in her business LEP Digital; drawing on years of working with big corporate brands and is here to share with us her understanding of the customer journey and why this is an important piece of the strategy puzzle.
Welcome to the show Laura.
Topics we’ll be covering:
To find out more go to their website: lep.digital
About our Guest:
Laura is an accomplished copywriter and communications professional with more than 13 years of experience working in senior digital communications roles for large companies. Over her career, she’s mentored and trained more than 600 professionals in topics including writing for the web, content marketing, and building a personal brand. Today, she’s best known for founding a fast-growing award-winning digital content marketing agency, LEP Digital. The company is now in its sixth year running and employs a team of four women.
In 2018, she won the Regional Outstanding Young Entrepreneur Business Award by the NSW Business Chamber and two international Stevie® Awards for Women in Business in the Female Entrepreneur of the Year and Women-Run Workplace of the Year categories.
Her recent speaking experience includes keynote speaker at the City of Parramatta Council for International Women’s Day 2020, speaker at the Marketing to the Rural Sector Conference 2019, keynote speaker and panellist at the University of New South Wales and University of Newcastle, and private presentations for various businesses. Laura holds a Bachelor of Arts in English from the University of Newcastle, and a Master of Public Relations & Advertising from the University of New South Wales.
Pivoting from piloting around the world to a worldwide small business With special guest Eric Peck, CEO | Swoop Aero
JobKeeper 2.0 - Let's unpack JK again! What does this version mean for my small business? With special guest Nicole Lynch from Streamline Management
My experience of StartUp Support Programs - the Good and Bad and the Ugly With special guest Caroline Lepron, founder of Skoutli
When is a good time to mediate a business dispute? With special guest Crombie Pitts from CP Mediations
The journey of a Non-Tekky Tech Founder With special guest Sharon Melamed, founder of Matchboard
Adventures in the new media landscape - how can small business tap in?
Who are your strategic partners and how can you implement a change management process to grow your business?
Who knew Commercial Leasing would make or break the entire economy?
Finally, a good news retail story!
What’s your Innovation Frustration?
So your team is MIA as they WFH. Why communication, culture and leadership are your most important skills right now.
Update from ASBFEO & Small Biz Matters
The Accidental Pivoting Champion
Getting prepared for (possibly the weirdest) End of Financial Year
Statistics - How can small business access, digest and use the ABS data?
2020’s Top 5 Tech products to get you remote working like a pro!
Pivot, Pirouette, Adapt and rewrite your business story
Does working online mean you need to charge less... even remotely?
Top Tips for Nailing Online Meetings
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money