After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.
Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.
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Marketing New Products & Services [Episode 78]
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Talking with Stepps CEO, Josh Cobb [Episode 77]
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Building Microsites Around Personas [Episode 76]
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Taking Your Company Next Level [Episode 73]
BONUS CONTENT: Collaboration & Being a Good Team Member
BONUS CONTENT: More Advice That All New Marketers Need To Know
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