After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can’t just figure the success of things based on dollar amounts.
Receiving more money indeed means you performed an effective ask, but what else? For the non-profits that we work with, we take into account advancing brand awareness and building momentum for the corporation as a whole.
Diving into SEO Basics & Content Audits [Episode #99]
Giving Tuesday Has Arrived! [Episode #98]
BONUS CONTENT: Save the Date! GiveWP-a-Thon, Dec. 3rd
BONUS CONTENT: Planning for Holiday Specials
Chatting Content Creation, Giving Tuesday Strategies & More with Taylor Waldon [Episode 97]
BONUS CONTENT: Client Feedback
BONUS CONTENT: The Cost of Free Advice
Our Most Popular Episode of the Year: Identifying Gaps in your Content [Episode 96]
BONUS CONTENT: Getting Unstuck Using the 5 Second Rule
BONUS CONTENT: FIVE For The Future
Customer Experience On the Web [Episode 95]
BONUS CONTENT: Avoiding Burnout & Finishing the Year Strong
BONUS CONTENT: Crafting Your Bio
Let's Talk Holiday Marketing [Episode 94]
BONUS CONTENT: Scaling Products & Processes
BONUS CONTENT: The Power of Collaboration
Video Marketing Tips & Tricks [Episode 93]
BONUS CONTENT: Sticking to the Plan
BONUS CONTENT: The Power of Data
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