Suzy Whaley (moderator) - Honorary President, PGA of America
Golf has been booming at all levels in recent years, experiencing the largest net increase in participation in decades as over 500,000 new golfers hit the links in 2020. Golf looks much different than it did 17 years ago, due in large part to a data revolution. Beyond ball speeds and spin rates making Bryson Dechambeau a household name, advances in data collection and analysis are impacting all aspects – how the game is played and broadcasted, how fans are interacting with golf-related content, and how data is being used to attract new players and fans. This panel brings together leaders from the top golf associations and brands to discuss the embrace of data and the path forward from here.
Defending the Pass: Using Player Tracking Data to Gain New Insights
Press Any Key to Start: How to Build an Esports Brand
Tackling the Name, Image, and Likeness Issue in College Sports
Sports in 2040: Hindsight is 2020
Sponsorship in the 2020s: Leveraging Technology to Uncover Gems
MLS Growth Story: A Conversation with Don Garber and Jonathan Kraft
Soccer Analytics: The Beautiful Game Meets the Analytics Edge
Reinventing a Business: The Future of Sports Business
From the Martial Arts to the Art of Negotiation – Sport, Science, Art, or Philosophy?
Michael Lewis – Going Deep with Mike Leach – The Most Innovative Mind in Football
Competing with the Couch: Improving the Venue Experience
Sports Mythbusting
It’s Complicated: Athlete Relationships with Social Media
Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)
Basketball Analytics: Hunting for Unicorns
Soccer Analytics: Shaping the Future of the Game (Presented by OptaPro)
Data is the New Black: Building Data-Driven Organizations
Making the Modern Athlete: A Conversation with David Epstein and Malcolm Gladwell
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
Metrics are the Mike: Football Analytics
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