Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
### Nonprofit Digital Marketing: What to Watch for in 2024
**Nonprofit Newsfeed & Whole Whale Podcast Episode Summary**
**Episode Title:** Navigating Nonprofit Digital Marketing Trends for 2024
In this insightful episode, hosts George Weiner and Nick Azulay of Whole Whale discuss essential digital marketing trends that nonprofit professionals should be aware of in 2024. The episode is a treasure trove of predictions, strategies, and updates crucial for nonprofits navigating the ever-evolving digital landscape.
**Key Digital Trends and Strategies:**
- **Google Analytics Transition:** Universal Analytics was deprecated in July 2023, and historical data will be deleted after July 1, 2024. Nonprofits should archive their data before this deadline.
- **Google Chrome Cookie Deprecation:** The removal of third-party cookies will impact ad targeting and analytics, emphasizing privacy over hyper-targeted ads.
- **Consent Mode and Predictive Analytics:** As users opt out of cookies, Google's consent mode and GA4 will fill in the gaps, leading to more cookie-less consent options.
- **Crypto Giving:** A predicted resurgence in cryptocurrency could lead to an increase in crypto donations. Nonprofits are encouraged to develop a crypto giving strategy.
- **Email Marketing Compliance:** Google is imposing strict penalties for spam, particularly for list buying. Nonprofits should nurture authentic relationships instead of relying on purchased lists.
- **Trust in Nonprofits:** Maintaining and increasing donor confidence is crucial. Transparency, financial disclosures, and demonstrating impact are key to fostering trust.
- **SMS Marketing:** SMS text message marketing is expected to rise, with platforms like MailChimp integrating it into campaign strategies.
- **Search Generated Experiences (SGE):** AI will change how search queries are answered, potentially reducing clicks to websites. Nonprofits should adapt their content strategies accordingly.
- **AI and Ethical Content Creation:** Nonprofits should develop policies for ethical AI usage, including content creation and public disclosure.
**Global and Political Context:**
- 2024 is set to be a chaotic year with significant global events and national elections worldwide, leading to heightened engagement in political advocacy and human rights.
- Nonprofits must find ways to cut through the increased noise and remain relevant.
**Emerging Communication Trends:**
- **Video-First Communication:** Short-form video content is being prioritized across social platforms. Nonprofits should incorporate this into their communication strategies.
- **Alternative Social Platforms:** With the instability of platforms like Twitter, nonprofits should explore emerging social platforms and localized community tools like Telegram and WhatsApp.
**Closing Thoughts:**
The hosts emphasize the importance of adapting to these trends and adjusting strategies to stay ahead in the nonprofit sector. They encourage listeners to embrace these changes and prepare for a busy and transformative year.
**Final Joke:**
George leaves us with a light-hearted joke about colds being "easy to catch," adding a touch of humor to the episode's conclusion.
****
212: (news) Abuse At Homeless Shelter, Racketeering, and Puppy Bowl helps shelters
211: (news) Nonprofit Job losses, Giving Blck and Money making mittens
210: Human-centered Design - teenyBIG
209: Giving Tuesday results, Coercive Control language - NonprofitNewsFeed.com
208: How to Make Meaningful Media Content - FirstStage.org
207: Flexible Work and Job Sharing Strategy - Marathon Kids
206: The V-Shaped Volunteering Outlook - VolunteerMatch
205: Building Small Homes for the Holidays - Smalltimore Homes
204: Spotify Ideas for Social Impact
Whole Whale Holiday Playlist
203: Hiring Robots to Write Donor Letters - Addressable
202: Donor Thank You Ideas
201: Creativity: The Key to a Remarkable Life - Author Interview
200: What is coming in 2021 for Nonprofits?
199: BUILDING SMART NONPROFITS: A Roadmap For Mission Success - Author Interview
198: The Philanthropy Revolution - Author Interview
197: Is Your Nonprofit Getting to the Damn Point?
196: Is a full MBA worth it? Talking through the options
195: Giving Tuesday Tips and Predictions for 2020
194: How to Build a Cryptocurrency Donation campaign - Giving Block
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