Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
### Nonprofit Digital Marketing: What to Watch for in 2024
**Nonprofit Newsfeed & Whole Whale Podcast Episode Summary**
**Episode Title:** Navigating Nonprofit Digital Marketing Trends for 2024
In this insightful episode, hosts George Weiner and Nick Azulay of Whole Whale discuss essential digital marketing trends that nonprofit professionals should be aware of in 2024. The episode is a treasure trove of predictions, strategies, and updates crucial for nonprofits navigating the ever-evolving digital landscape.
**Key Digital Trends and Strategies:**
- **Google Analytics Transition:** Universal Analytics was deprecated in July 2023, and historical data will be deleted after July 1, 2024. Nonprofits should archive their data before this deadline.
- **Google Chrome Cookie Deprecation:** The removal of third-party cookies will impact ad targeting and analytics, emphasizing privacy over hyper-targeted ads.
- **Consent Mode and Predictive Analytics:** As users opt out of cookies, Google's consent mode and GA4 will fill in the gaps, leading to more cookie-less consent options.
- **Crypto Giving:** A predicted resurgence in cryptocurrency could lead to an increase in crypto donations. Nonprofits are encouraged to develop a crypto giving strategy.
- **Email Marketing Compliance:** Google is imposing strict penalties for spam, particularly for list buying. Nonprofits should nurture authentic relationships instead of relying on purchased lists.
- **Trust in Nonprofits:** Maintaining and increasing donor confidence is crucial. Transparency, financial disclosures, and demonstrating impact are key to fostering trust.
- **SMS Marketing:** SMS text message marketing is expected to rise, with platforms like MailChimp integrating it into campaign strategies.
- **Search Generated Experiences (SGE):** AI will change how search queries are answered, potentially reducing clicks to websites. Nonprofits should adapt their content strategies accordingly.
- **AI and Ethical Content Creation:** Nonprofits should develop policies for ethical AI usage, including content creation and public disclosure.
**Global and Political Context:**
- 2024 is set to be a chaotic year with significant global events and national elections worldwide, leading to heightened engagement in political advocacy and human rights.
- Nonprofits must find ways to cut through the increased noise and remain relevant.
**Emerging Communication Trends:**
- **Video-First Communication:** Short-form video content is being prioritized across social platforms. Nonprofits should incorporate this into their communication strategies.
- **Alternative Social Platforms:** With the instability of platforms like Twitter, nonprofits should explore emerging social platforms and localized community tools like Telegram and WhatsApp.
**Closing Thoughts:**
The hosts emphasize the importance of adapting to these trends and adjusting strategies to stay ahead in the nonprofit sector. They encourage listeners to embrace these changes and prepare for a busy and transformative year.
**Final Joke:**
George leaves us with a light-hearted joke about colds being "easy to catch," adding a touch of humor to the episode's conclusion.
****
157: "Transform Your Board Into a Fundraising Force" - Kay Sprinkel Grace
156: The 9 Nonprofit Trends to Know From 2019 - Cause IQ
155: The 2020 Privacy Protections Coming - SHIELD & CCPA
154: Adventures at AfroTech 2019
153: Using analytics to answer: Who are my donors? - CauseVox Webinar
152: Why we should save .ORG Domains - Jacob Malthouse
151: Private Equity Company Buys .ORG Public Interest Registry PIR
150: Navigating the Future of Jobs - Brynne Kennedy
149: The 2019 Giving Tuesday Webinar - expert advice
148: How We Won the H-1B Lottery
147: Happy Birthday to Me - Facebook Fundraisers
146: Making Volunteer Time Count with Software - Timecounts.org
145: End-of-Year Fundraising Tips for 2019
144: Why We Sent a Whaler to Buenos Aires
143: Why Out-of-the-box Analytics Fail - Simo Ahava
142: How to Stand Out like a Stand Up Comedian - Leigh Kessler
141: The Making of Nonprofit Management 101 Book
140: Crash Course in NGO State Fundraising Compliance
139: Building Mental Availability to Grow Brands (rebroadcast)
138: Gaming & Live Stream Fundraisers Raising Millions - Tiltify
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