PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Curtis Sparrer On Sustaining An Agency Amid Shutdowns (Ep. 222)
How Covid-19 mobilized public health comms (Ep. 221)
Reggie Dance on How Corporate America Can Acknowledge, Listen and Take Action (Ep. 220)
Sabrina Lynch on the PR Industry's Failure to Act on Diversity & Inclusion (Ep. 219)
Where #BlackLivesMatter Goes From Here (Ep. 218)
The 'Decade of Do' with OPR's Richard Brett (Ep. 217)
Hong Kong's latest search for PR agency support (Ep. 216)
The State of the Asia-Pacific PR Industry (Ep. 215)
W2O CEO Jim Weiss: 'All Companies Can Find a Way to Be Relevant Right Now' (Ep. 214)
How Communications Can Sustain Travel & Tourism (Ep. 213)
How Covid-19 Will Affect The PR Job Market (Ep. 212)
Alex Malouf on the Covid-19 corporate comms response (Ep.211)
How tech has changed in 35 years of the CODiE Awards (Ep. 210)
Crisis communications in the coronavirus era, with Ogilvy (Ep. 209)
Covid-19 communications challenges (Ep. 208)
'We're All Influencers Now' with Scott Guthrie (Ep. 207)
HKEx's Tori Cowley (Ep. 206)
A young practitioner's view of PR (Ep. 205)
Matt Peacock on meeting the ESG challenge (Ep. 204)
Getting to Know the 'Techruptor' Demographic (Ep.203)
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