PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
BrandZ: Kantar's research into the world’s most valuable brands
Creativity in PR 2021
The impact of fintech with Dan Simon
Margot Edelman On The Family Business and Silicon Valley
Karen Kahn, Maureen Lippe On The New Reality of Recruitment
What Happens When Journalists Become PR Professionals?
Modern Brand Belief: Data-Informed Innovation With GSK & Imre
H&S CEO Elizabeth Harrison On Ageism
#MentalHealth4All + American Foundation for Suicide Prevention
Mental Health For Marginalized Groups
Global Rankings: Understanding PR industry resilience amid Covid-19
Leslie Campisi On Basecamp, Work Culture & Wellness
A Conversation With Vice CMO Nadja Bellan-White
Gavin Devine on lobbying & the Super League
The Value Of PR Agencies Owning Distribution Channels
Manifest On Busting Taboos Through Creativity
Creating a Movement with Caulipower Founder Gail Becker
Growing a PR business by working for the Feds
Piabo's Tilo Bonow on making the most of Clubhouse
Combining Social & Media Strategy: Twitter's Role In The New Ecosystem
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