PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Building Coalitions That Command Lasting Change
Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri
Engaging Regional Expertise To Differentiate When Launching In Latin America
Chasing Profit In A Changing Media Landscape
Growth Out Of Global: Summit Trends To Watch For in 2023
AI & Avoiding Data Overload
Making B2B Creative Edgy
Andy Pharoah on Mars and sustainability
How Mentoring Empowers Women In PR
The benefits of being a B-Corp
PR & The Facebook Whistleblower
Making Impact: Strategy, Shared Values, And Purpose (Part 2)
John Brown on COP27 and climate crisis communications
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1
As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?
Is there a Right Decision in the Return to Office Debate?
Preparing Communicators and Leaders for Uncharted Days Ahead
How communications can help fragmented health systems
Politics & Business: Electing When to Take A Stand
APACD Podcast: Stephen Forshaw from Airbus
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money