For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction.
Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their problems or reach their goals for the long term.
Whether you’re currently running a subscription or plan on launching one, this is an episode you don’t want to miss!
Some of the topics we discuss are:Links and resource
https://robbiekellmanbaxter.com/
Membership Economy
Forever Transaction
Subscribe to learn more about taking your commerce to the next level!
Claudiu Cioba: Shoppable video and the future of interactive commerce
Alok Ahuja: “Own your customer’s doorstep” with mind-blowingly fast delivery
Rick Watson: Shopify vs. Amazon, the state of omnichannel ecommerce.
Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.
Andrew Maffettone: Expanding the reach of ecommerce brands
Chase Clymer: From strategic design to Shopify-powered sales machine
Yasmin Nozari: Discovering the “a-ha” moment in customer data
Mate Prgin: Is your store compliant with global data privacy laws?
Richard Kestenbaum: What metrics matter for ecommerce brands today?
Patrick Campbell: Revenue optimization strategies for high-growth subscription brands
Jill Dunn & Carlene Higgins: The breakthrough moment in beauty
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Andrew Forman: Disrupting the discount with high-converting donation incentives.
Adii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”
Kelly Vaughn & Rhian Beutler: How two women are revitalizing gift cards, and why it might save your holiday shopping season.
Kathleen Booth: Is your store losing money to poor coupon-code hygiene?
Jason Cottrell: Delivering well-executed commerce in a digital-first landscape
John Williams: Driving digital experiences for the most innovative brands in the world
Cody Wittick: What's the biggest mistake you can make in influencer marketing?
Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money