This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Navigating the Holiday Rush with a Relationship-First Approach
Customer Experience Excellence Hinges on Knowing Your Competencies
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
Thankful Leadership - Why & How to Develop a Grateful Culture
Integrating AI & Human Service Across the Customer Journey - How to Win Repeat Business
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders
Porter’s Five Forces and the Power of Customer Loyalty
How to Wow - Simple Acts That Make A Difference
Emotional Economics: Crafting Deeper Connections with Those You Serve
A Guide to Memorable Customer Experiences: Forget Heroism - Focus on Thoughtful Collaboration
When It Comes To Customers, No Bad News Can Be Terrible News
Your Customer Is Satisfied - Are They a Coupon Away from Leaving?
Emotional & Cultural Value: Lessons from Inca Cola & Starbucks
Keeping Brand Promises - Delivering Experiences that Drive Referrals
The Art of ”Otherness”: How Authentic Leadership Wins the Customer & Employee Vote
Excellence in Operations: The Not-So-Secret Recipe for Repeat Business & Referrals
Unleashing the Power of Customer-Centric Innovation
The Power of Metrics: Knowing Beyond Subjectivity
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology
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