This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Is Business a Game? Customer Experience Lessons from Gaming
Fine-tuning Your Service Expectations and Your Consistent Delivery of Service Behaviors
Customer Experience Excellence – The Science and the Craft
Customer Resolution 2017 – Perfect Experiences
Do’s and Don’ts for a Human and Humane Holiday Experience
It’s Not Easy Enough: Simplifying the Experience
Nailing the Numbers – Your Future Equals Your Customer Experience
Legacy Schmegacy – What Will You Be Known For?
Thanksgiving & Your Business Year-Round
From Online Search to Conversation and Then From Conversation to Sale: The Importance of Channel Relevance
Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled
Connecting With The Need To Connect: Watching People Eat Online
Not Top Of Mind But Top Of Heart – When Branding Gets REAL
The Kindness GAP: Differentiation by Practicing Civility in Uncivil Times
Will it Fly? How to Leverage Quantitative and Qualitative Customer Listening
Stepping To The Curb – Go Faster…Make It Easier
We Are All In The Perception Business!
Make a Mouse: The Power of a Culture of Customer Experience Excellence
Do You Want Engaged Employees? Ignite Mastery
Grateful Business – Human Experience Creation At Its Best
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