This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Waiting for Your Email: For the Good of Humanity, Please Reply
Hello Facebook & Apple – It’s about transparency and safety when it comes to value proposition and customer-centricity.
My crystal ball says winning experiences will deliver
Goodbye Toys “R” Us and Hello Your Sustainability
Starbucks: Greatness Personified/Excellence Diversified – What About You?
Strategic Positioning | Is Your Customer Experience Agile Enough?
Everyone Has a Platform: Are You Training For that Reality?
Customer Centricity is MORE than Customer Experience
The Robots are Here and There is Fear
Customer Experience Lessons from Television Advertising’s Biggest Day In America
Go Human, Go Methodical but Above All Else GO for VALUE
Empathic Design – As Close to the Holy Grail as You Can Get
One if by Voice, Two if by Drone – Make it Easy or Turn out the Lights
Technology – Panacea or Tool?
Supercharge Your Business by Letting Go
Retail Armageddon, Chupacabra, and Other Myths
Experiential Lessons for the Christmas Season: Going Beyond the Presents
Is Customer Service Getting Better or Worse? The Unexpected Gift of Social Media
Complexly Simple – Success Can Breed Mediocracy
Please Ask My Opinion BUT NOT TOO MUCH
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