This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Want a Free Franchise? A Hypothetical with Real-World Implications
What’s Your Signature?
Gratitude is a Customer Experience Differentiator
Small is the New Big: Customer Experience Excellence One Opportunity at a Time
“Where Has All The Loyalty Gone? – Long Time Passing”
Lead People Not Technology: Interacting to Succeed
Empathy and Connection: The Not So Secret Weapons for Customer Experience and Life Success
The Risk of Excellence: Avoiding Customer Experience Mediocrity
Not Just Fast: Understanding a Responsive Experience
Keeping Your Audience’s Attent…Look There’s a Squirrel
When It Matters Most: Customer Experience With the Fury of a Hurricane
Shedding Your Implicit Bias: It’s Time for Design Thinking
Leading with the GOOD: A must have for customer experience success
Big Data to the Rescue of the Passenger Experience?
Guilt or Greatness? Associations that Affect Customer Perception
Differentiation Strategy: Flying on Segmentation, Experience Design, & Relevant Messaging
Recovering Business Trust: Listen, Admit, Apologize, Fix
High Trust = Happy Employees = Happy Customers = Happy Shareholders = Happy Leaders
Winning Customer Experience – Simple Matters of Trust
CAIO or NO CAIO: Customer Experience Depends Upon Structuring People to Manage Information
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