If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail.
There are several reasons why this doesn’t work for email. The most important reason is that email lists need to be permission based and those are simply not available to purchase. Unwanted direct mail simply gets tossed in the trash, but the risk of an unsolicited email is that a spam complaint is filed. If you’d like to know more about building a permission based list, check out our blog at roundpeg.biz.
#800 Happy Anniversary More than a Few Words
#799 Generate New Sales From Old Clients
#798 Getting Lost
#797 Authenticity Matters
#796 You’ve Got Mail
#795 Tips to Train Your Brain
#794 A Little Cappuccino Goes a Long Way
#793 Finding Your Ideal Client
#792 The Long Game
#791 Life Cycle Marketing
#790 Invite me In
#789 Empathy and Action
#788 The Follow Up Process
#787 MEGA Position
#786 Lessons from Improv
#785 Copywriting Style Guide
#784 New Tech - Finding What is Right for You
#783 Measure Your Email Results
#782 Google Wants You to Do Better
#781 Time to Pivot
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