If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail.
There are several reasons why this doesn’t work for email. The most important reason is that email lists need to be permission based and those are simply not available to purchase. Unwanted direct mail simply gets tossed in the trash, but the risk of an unsolicited email is that a spam complaint is filed. If you’d like to know more about building a permission based list, check out our blog at roundpeg.biz.
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
#833 - Smart Pricing Starts in The Mind of Your Customer
#832 Sales is a People Business.
#831 Escaping the Hustle with Matthew Turner
#830 Reward Yourself
#829 The Marketing Flywheel with Josh Ramsey
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