For generations sports have relied on children inheriting their fandom from their parents or from participation in youth sports. For Gen Z, however, that may not be the case. According to a recent study, 23 percent of respondents ages 25 and below said they are passionate sports fans, compared to 42 percent of millennials. Yet, not all hope is lost, as some companies have thrived in reaching this younger demo. As sports compete for Zoomers' screens, successful marketers are turning to behavioral science and analytics to reach the youngest sector of sports fans before it's too late. Learn how leaders from Twitter, Buzzer, NASCAR, and ESPN entice young fans and engage with GenZ.
Pass the Secret Sauce: Learning Across Sports
A New Arena: Careers After Sports
The Path to Greatness
Save the Data: The Future of Data & Technology
Innovating for the Next Generation of America's Pastime
Start Me Up: Innovation & Entrepreneurship
Sports Gambling Innovation: Betting on the Future
Finding the Favorite: Engaging Fans and Bettors
Fanalytics 2.0
Ticketing Analytics: Secondary to None
How Big Is Your Jumbotron: Optimizing the Venue Experience
Making the Right Play: Optimizing the NBA’s Season Structure
Basketball Analytics: Nothin’ but Net...Rating
“3s & Frees”: The Evolving Nature of Basketball
Built to Last: The Importance of Inclusion & Diversity in Sports Organizations
A 1-on-1 with Enes Kanter
Player Empowerment: I've Got the Power
Moneyball to Homerball with Bill James & Tom Tango
Moving the Chains: Advancing Football Analytics
Hockey Analytics: A Faceoff with Data
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