For generations sports have relied on children inheriting their fandom from their parents or from participation in youth sports. For Gen Z, however, that may not be the case. According to a recent study, 23 percent of respondents ages 25 and below said they are passionate sports fans, compared to 42 percent of millennials. Yet, not all hope is lost, as some companies have thrived in reaching this younger demo. As sports compete for Zoomers' screens, successful marketers are turning to behavioral science and analytics to reach the youngest sector of sports fans before it's too late. Learn how leaders from Twitter, Buzzer, NASCAR, and ESPN entice young fans and engage with GenZ.
Defending the Pass: Using Player Tracking Data to Gain New Insights
Press Any Key to Start: How to Build an Esports Brand
Tackling the Name, Image, and Likeness Issue in College Sports
Sports in 2040: Hindsight is 2020
Sponsorship in the 2020s: Leveraging Technology to Uncover Gems
MLS Growth Story: A Conversation with Don Garber and Jonathan Kraft
Soccer Analytics: The Beautiful Game Meets the Analytics Edge
Reinventing a Business: The Future of Sports Business
From the Martial Arts to the Art of Negotiation – Sport, Science, Art, or Philosophy?
Michael Lewis – Going Deep with Mike Leach – The Most Innovative Mind in Football
Competing with the Couch: Improving the Venue Experience
Sports Mythbusting
It’s Complicated: Athlete Relationships with Social Media
Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)
Basketball Analytics: Hunting for Unicorns
Soccer Analytics: Shaping the Future of the Game (Presented by OptaPro)
Data is the New Black: Building Data-Driven Organizations
Making the Modern Athlete: A Conversation with David Epstein and Malcolm Gladwell
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
Metrics are the Mike: Football Analytics
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