For generations sports have relied on children inheriting their fandom from their parents or from participation in youth sports. For Gen Z, however, that may not be the case. According to a recent study, 23 percent of respondents ages 25 and below said they are passionate sports fans, compared to 42 percent of millennials. Yet, not all hope is lost, as some companies have thrived in reaching this younger demo. As sports compete for Zoomers' screens, successful marketers are turning to behavioral science and analytics to reach the youngest sector of sports fans before it's too late. Learn how leaders from Twitter, Buzzer, NASCAR, and ESPN entice young fans and engage with GenZ.
Achievement Unlocked: Esports Analytics
Do Athletes Need the Media?
Unlocking Potential: The Next Generation of Tracking Data (Presented by STATS)
Skin in the Game: Sports Gambling’s Emergence in the US
Managing the Big League Levers
Rebooting the Lakers/Celtics Rivalry
Career Kickoff
The People Advantage: Culture Analytics
No Lead Is Safe: Innovation in Sports
Breaking Away from the Pack: Sports Entrepreneurship
Baseball 2.0: Updating America’s Pastime
Wild West of Analytics: Other Industry Perspectives on Use & Misuse of Data
Who Says No? A 1-on-1 with Adam Silver and Bill Simmons
The Cutting Edge: Hockey Analytics (Presented by Sportlogiq)
Changing the Game: How Advanced Data is Enhancing Broadcasts (Presented by ESPN)
Creating a Sports Legacy
What Does the Fox Say? Analytics in Poker
Winning Outside the Game in the Business of Sports
An American Analyst in London
Ticketing Analytics: The Power of Open Distribution
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