Joe Franses, vice-president, sustainability, for Coca-Cola European Partners, and Innovation Forum’s Ian Welsh discuss why Coke has developed a ‘world without waste’ strategy and debate the pros and cons of deposit return schemes.
Franses argues that existing schemes don’t work effectively enough, while deposit return can really push recycling rates up. Coke wants 100% of its packaging to be returned by 2025 – which means, for example, collecting a bottle for every one that is put on the market. So radical change is required, and Franses explains how Coca-Cola is leveraging the power of its brand to demonstrate the value in its packaging, and why his marketing colleagues now have recycling messages in advertising.
Weekly podcast – Collaboration and finance innovation for apparel and textiles
What does a successful regenerative agriculture strategy look like?
Monday briefing: innovative solutions at World Water Week
Weekly podcast – Climate action: collaboration that delivers apparel supply chain decarbonisation
Extending digital traceability beyond apparel supply chains
Monday briefing: what US Inflation Reduction Act progress one year on?
Weekly podcast – How to overcome food value chain sustainability hurdles
On trend: apparel sector traceability and transparency
Monday briefing: empowering the green generation for change
Weekly podcast – Regenerative agriculture’s growing potential
Cracking the carbon code: why saving forests is a good investment
Monday briefing: Earth Overshoot Day continuously creeps up the calendar
Weekly podcast – Unlocking digital traceability in apparel supply chains and beyond
Weekly podcast – How regenerative practices can shape the future of US cotton
Building nature positive agrifood systems
Farmer voices: deforestation solutions for smallholders
How remote sensing is fuelling nature-positive approaches
Monday briefing – UN HLPF renews focus on Covid-19 recovery
Weekly podcast – Nature-positive agriculture: a how-to guide
How agrifood stakeholders can support European farmers in the regenerative transition
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money