Joe Franses, vice-president, sustainability, for Coca-Cola European Partners, and Innovation Forum’s Ian Welsh discuss why Coke has developed a ‘world without waste’ strategy and debate the pros and cons of deposit return schemes.
Franses argues that existing schemes don’t work effectively enough, while deposit return can really push recycling rates up. Coke wants 100% of its packaging to be returned by 2025 – which means, for example, collecting a bottle for every one that is put on the market. So radical change is required, and Franses explains how Coca-Cola is leveraging the power of its brand to demonstrate the value in its packaging, and why his marketing colleagues now have recycling messages in advertising.
The growing potential of agroforestry for coffee supply chains
Webinar – The future of meat debate: what are the best options for human and planetary health?
Monday briefing: G7 and G20 to discuss climate change and energy transition
Weekly podcast – Tackling labour rights for truly responsible palm oil sourcing
From concept to reality: Building a resilient apparel net-zero plan
Nestlé Global Virtual Event: Implementing regenerative agriculture at scale
Weekly briefing: Focus on regenerative future at this year’s World Fair Trade Day
What good ethical trade and human rights regulation looks like
How to turn pre-consumer apparel ‘waste’ into sustainable yarns
How agroforestry can drive progress in coffee supply chains
Where agribusiness giants stand on gender empowerment and land rights
ESG through the supply chain: Incentives that work on the ground
Monday briefing: Rana Plaza collapse ten years on – progress but challenges remain
What a fool-proof apparel net-zero plan looks like
What does the route to responsible sourcing and ethical trade look like?
Monday briefing: The ongoing transboundary climate risks and adaptation debate
Weekly podcast: How recycled yarns are a route to circularity for the apparel sector
Is ’verified deforestation-free’ the future for palm oil?
Weekly briefing: World Bank renews focus on tackling climate change
Weekly podcast – Oxfam goes behind the big agribusiness brands
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