In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders.
The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming connections and creating mutually beneficial solutions, she explains how businesses can significantly benefit.
Highlighting the platform’s positioning as a hub for all things business, she shares her views on why LinkedIn holds significant potential for wealth creation, personal branding and facilitating high-level business deals. She insists on investing even just 15 minutes a day building strategic relationships on LinkedIn can pave way for big contracts.
Karen notes that to use LinkedIn effectively, it is crucial to have an appealing profile containing keywords related to your field of work. This way, your LinkedIn profile begins to attract suitable business prospects, thus creating a magnet-like effect.
She further unpacks her networking strategies, discussing how to create impactful connections with potential clients, people with a similar target audience as yours, and journalists or influencers in your field. As a final note, Karen emphasizes consistency during this outreach process - connecting with a small number of people every week, rather than trying to meet everyone at once.
Users are encouraged to apply Karen’s recommendations on their LinkedIn strategies to reach their business growth objectives. Tune in to this episode for game-changing insights from Karen Yankovich!
#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
#869 Stop and Read This
#868 To Reply or Not to Reply
#867 Home Court Advantage
#866 On the Road to Mastering Your Marketing Message
#865 Affordable Research Tactics
#864 Podcast Tips, Tools and Tricks
#863 Measurement vs Attribution
#862 Stand, Stagger, Fall
#861 Go Negative to Get Attention
#860 The Perfect Podcast Pitch
#859 Better Content in Three Easy Steps
#858 Ego Drives Social Media
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast