Marketing Technology Podcast by Marketing Guys
Business:Marketing
Warning: this podcast is not for you!
In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast.
Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that's already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin.
As Seth Godin already indicated: "People buy from you for 2 reasons. They know you and secondly, they trust you. This process is also about making choices in finding the right customer. Root+River actually has a warning label on their website: We are not for everyone. But we might be for you.
The practical use of marketing technology in the branding process is discussed. Main take away: Create a human-centric view of process and systems!
Contact details:
Website: https://rootandriver.com/
LinkedIn Emily Soccorsy: https://www.linkedin.com/in/emilysoccorsy/
LinkedIn Justin Foster: https://www.linkedin.com/in/fosterjustin/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
E46: Een toekomstvast marketingteam bouwen - Interview Hans Molenaar, Directeur Beeckestijn Business School
E45: Sales enablement in your martech stack - Interview Jake Braly, VP Marketing @ Highspot
E44: How marketing can prove its value - Interview Thomas Plocher, CMO at Marketri
E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys
E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys
E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver
E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)
E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys
E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz
E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS
E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend
E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT
E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS
E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys
E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics
E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue
E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation
E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation
E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano
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