Marketing Technology Podcast by Marketing Guys
Business:Marketing
Warning: this podcast is not for you!
In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast.
Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that's already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin.
As Seth Godin already indicated: "People buy from you for 2 reasons. They know you and secondly, they trust you. This process is also about making choices in finding the right customer. Root+River actually has a warning label on their website: We are not for everyone. But we might be for you.
The practical use of marketing technology in the branding process is discussed. Main take away: Create a human-centric view of process and systems!
Contact details:
Website: https://rootandriver.com/
LinkedIn Emily Soccorsy: https://www.linkedin.com/in/emilysoccorsy/
LinkedIn Justin Foster: https://www.linkedin.com/in/fosterjustin/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
How to grow your business during fast changing times (episode 2)
Marketing & Sales during fast-changing times (episode 1)
Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip
Online personalization for B2B - Interview Kirsty Dawe, Webeo
Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova
Invite customers to your story - Interview Evan Knox, Caffeine Marketing
Third party cookie abandonment and the Era of Value Exchange – Interview G’man from Aqilliz.
Personal video in B2B Marketing & Sales - Interview Matt Barnett and Oli Bridge from Bonjoro
True data driven decision making - Interview Ole Dallerup - Dreamdata.io
Best advice in SEO? Be best in what you do!- Interview Sebastian Hovv - Self SEO
E56: How to get the human factor back in customer contact by automation- Interview Wayne Tuck, Pegamento
E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing
E54: Smart marketing and business tips for start-ups in tech - Interview Ellen Bark, Co-founder Collider
E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
E51: Tips on emailmarketing - Interview Frank Strzyzewski and Menno Worst
E50: Next gen SEO - Interview Steve Wiideman
E49: Building an email marketing dream list as a smallbiz - Interview Ross Jenkins, DigitalME
E48: How to organize your best webinar ever! - Interview Daan Schmidt CEO @ Schmidt Communications
E47: Don't talk about customers, start talking to them! - Interview Michelle Huff, CMO @ UserTesting
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