Episode 62 - A Few Words with Katelin Cwieka
I met Kate last year at a marketing conference in Boston after having seen her on Twitter as @BankSmartKATE. I've been very happy to be able to stay in touch with her ever since, especially knowing how much we have in common from social media to running to both being graduates of Framingham's Leadership MetroWest.
In this conversation, Kate and I talk about her many important social media responsibilities on behalf of Avidia bank, including the distribution of both paid and organic content, the scheduling and automation of a comprehensive content calendar for the bank's different branch locations, real-time publishing, a brand ambassador program, community outreach and much more. Listen and enjoy...
Kate Cwieka, VP – Social Media and Brand Communications Manager, Avidia Bank
This social media marketing maven got her start with her own fashion and event blog. After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.
Kate isn’t limited to marketing and banking. Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival! Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt. You can follow her on Twitter and Instagram at @BankSmartKATE.
In the future, will all media be social media?
A Few Words with Omama Marzuq
A Few Words with Jed Hammel
A Few Words with Christina Inge
A Few Words with Kate Milkosky
Rock Your Audience
Employee Advocacy
Corporate Culture Counts
Use Social Media to Become World-Famous
The 90-9-1 Rule in Group Communications
Transparency Beats Privacy on Social Media
The Importance of Customer Service
Create Social Media Moments and Memories for Your Audience
Take a Stand Like a Big Brand
Out of Sight, Out of Mind on Social Media
Satellite Stages on Social Media
How do you drive traffic to your website?
Be Busy Like Busy on Social Media
Be the Algorithm
A Few Words with Joe Gill
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips