Episode 62 - A Few Words with Katelin Cwieka
I met Kate last year at a marketing conference in Boston after having seen her on Twitter as @BankSmartKATE. I've been very happy to be able to stay in touch with her ever since, especially knowing how much we have in common from social media to running to both being graduates of Framingham's Leadership MetroWest.
In this conversation, Kate and I talk about her many important social media responsibilities on behalf of Avidia bank, including the distribution of both paid and organic content, the scheduling and automation of a comprehensive content calendar for the bank's different branch locations, real-time publishing, a brand ambassador program, community outreach and much more. Listen and enjoy...
Kate Cwieka, VP – Social Media and Brand Communications Manager, Avidia Bank
This social media marketing maven got her start with her own fashion and event blog. After working as a freelancer and agency, she moved on to the financial marketing life at Avidia Bank.
Kate isn’t limited to marketing and banking. Kate is a lover of music and IPAs, so you may have even heard that she coordinated a beer collaboration between Avidia Bank and a local brewery which was launched at a music festival! Her quest is to find ways she can make Avidia stand out in the market, usually through a long, thought out PR Stunt. You can follow her on Twitter and Instagram at @BankSmartKATE.
Social Media, Samuel Adams and More
How to Crush It on Social Media with Kris Bryant
Embrace Technology Now
Episode 164 - My Marketing Monologue
Carhartt: A Great Brand in More Ways Than One
The Dairy Queen Brand Extension
Attracting the Attention of your Audience
What’s Your Current Situation?
Be Like Kevin
Making My Book with Maria Antonia Silva and Morgan Hume
Using Twitter Spaces in a College Classroom
Marketing, Networking, Empathy, Authenticity and More with Melissa Merrifield
The Six Ps of Retail Marketing
The Importance of Engaging Your Audience
Don’t Be Stuck for Content
Marketing, Personal Branding, Leadership and More with Richard Conner
The Growing Need for Content
The Personal Brand
Empathy in Marketing with Pat Timmons
Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast