Purpose-Driven Content
EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective
Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do.
Communications consultant Maliha Aqeel walks us through the Four As of purpose-driven content: how Authenticity, Accountability and Action create consumer Advocates that promote your brand and help you differentiate yourself from competitors.
- Explore how to align the messaging of your organization with your purpose
- Get practical examples of how to apply the Four As in communications
- Hear how consumer experience and consumer empowerment are driving change
- Understand how to use Simon Sinek’s Golden Circle for decision making
- Learn the importance of social listening, research and validating using data
Get the full TRANSCRIPT
Discover more content tips in our Masterclass Guide 3: Digital Signage Content
Cloud Digital Signage vs. On Premise
Using Color Theory & Psychology in Digital Signage Design
Why Visix Software Training Is Essential to Success
Where to Put Digital Signs
Why Integration Partners Matter
Building a Content Strategy (for the New Year)
Get Into the Content Operations Mindset
The Best Event Signs Are Digital
How Digital Signage Fits into Unified Communications
Combatting Workplace Rumors with Good Communications
EX, CX, VX & Why Experience Matters
Design Tips for Interactive Screens
Digital Signs for Business
Employee Surveys - Dos & Don'ts
7 Ways to Keep Remote Workers Engaged
Campus Signage - Why Digital Is Better
Best Digital Signage Widgets for Different Users
12 Tips for Better Employee Communications
A Modern Guide to Manufacturing Signage
Experiential Design for Digital Signage
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast