Purpose-Driven Content
EPISODE 84 | Guest: Maliha Aqeel, independent communications consultant, founder & CEO of the Ideas Collective
Word of mouth has gone digital and in the age of the empowered consumer, it’s vital for brands to offer purpose-driven content. This means everything must tie back into the stated purpose and values of the organization apart from profit statements. But make sure you mean what you say and be prepared to show proof that you do what you promise to do.
Communications consultant Maliha Aqeel walks us through the Four As of purpose-driven content: how Authenticity, Accountability and Action create consumer Advocates that promote your brand and help you differentiate yourself from competitors.
- Explore how to align the messaging of your organization with your purpose
- Get practical examples of how to apply the Four As in communications
- Hear how consumer experience and consumer empowerment are driving change
- Understand how to use Simon Sinek’s Golden Circle for decision making
- Learn the importance of social listening, research and validating using data
Get the full TRANSCRIPT
Discover more content tips in our Masterclass Guide 3: Digital Signage Content
Designing Good Digital Signage Templates
Feeding the Face-to-Face Channel
Internal Communication Trends for 2021
Employee Engagement Trends in 2021
Hardware Considerations for Digital Signage
Work From Home: Tech, Trends & Benefits
The Client Onboarding Process & Why It Matters
How (Not) to Communicate Effectively
How Digital Signage Technologies Are Adapting to COVID-19
It's Time for a Digital Signage Content Refresh
AV & Digital Signage Trends for 2021
A/B Testing for Digital Signage Content
ADA Guidelines for Digital Signage
How to Make Internal Communications More Authentic
Using Digital Signage for Activism & Inclusion
Automated Digital Signage – Set It and Forget It
Digital Signage for Health and Safety
Calls to Action - Examples & Advice for Digital Signage
Localization & Why It Matters
Digital Wayfinding 101
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