The Passle Podcast - CMO Series
Business:Marketing
On this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens. Terra joins the series to share her journey, why she started advocating for diversity, equity and inclusion, and the critical role of psychological safety in law firms.
Terra discusses the strategies and programs she is working on to drive change and innovation to create a safe and inclusive workplace where everyone belongs, as well as advice for others looking to promote psychological safety within their firms.
Episode 27 - Valerie Brennan of Munger, Tolles & Olson on building a law firm brand effectively
Episode 26 - Marisa Eubanks of RumbergerKirk on how to encourage your lawyers to stay on top of BD activities
Episode 25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing
Episode 24 - Tamara Costa of BLG, on ESG and the role of marketing
Episode 23 - Laura Nicholls of Ashurst on what it takes to build a great career in legal business development
Episode 22 - Mark Hunter of Hicks Morley on what it takes to build effective business development skills in lawyers
Episode 21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns
Episode 20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services
Episode 19 - Kalisha Crawford of Ropers Majeski on making data work for your firm
Episode 18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent
Episode 17 - Amy Shepherd of Ballard Spahr on the duties of care as a CMO
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
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