WVU Marketing Communications Today
Business:Marketing
A solid community marketing plan is an important tool for any marketer. It allows you to create a network of consumers that want to engage with your product and it organically exposes your brand in a way that feels authentic.
----more----
If you are moving to a data-driven marketing strategy for your brand, how do define success with community engagement? The challenge for marketers is to focus on the data that matters while demonstrating the bottom-line results for the brand. In this podcast, we’ll discuss how community marketing can evolve to include some core principals of a data-marketing strategy. This episode is hosted by Cyndi Greenglass.
----more----
About our guest, Josh Wilson:
Josh Wilson is a data-driven marketing executive for community-focused financial institutions. He currently serves as Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Josh is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.
Josh holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University. Over the course of his career, Josh has held positions in marketing, finance, and government. His work has received awards from the Marketing Association of Credit Unions and the Credit Union National Association.
Josh believes community engagement is essential to success. He has served on various volunteer boards, including at an at-risk youth shelter and a regional chamber of commerce, and he is a past elected official.
Are data departments the modern-day renaissance capability?
Amplifying Executive Voices with Social Media
How to Use Data to Better Align Sales and Marketing?
Content Marketing is Smarter Marketing
Marketing Rebellion with Mark Schaefer
The Future of Brands (or do they have a Future?)
Never a Dull Day in Marketing
Why is it so hard to talk about food?
I said what I said. The art of internal and executive communications.
Using Data to Make a Difference
A 20/20 Vision for Your Personal Brand
Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital?
One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner
What You Lose by Not SEOing Your Web Site
How to Manage Corporate Crises - Author Melissa Agnes
Showing Gratitude Toward Your Clients
B2B Demand Generation: What Really Works in Digital Advertising?
Are the Teachings of Trout and Ries Relevant in 2019?
How do you drive integrated marketing communications in large matrixed organizations?
How To Write Effective Creative Briefs. And Why It's Important.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips