It's the official start of the B2B MarTech tradeshow season with both Marketo and Oracle having their annual user conferences this week. I'll recap the key takeaways from both shows and share solid recommendations for considering the shiny new MarTech apps on display in the exhibit areas. I'll wrap up with my unbiased impression of the major product announcements from both Marketo and Oracle for you.
#17 Marketo CEO Steve Lucas’ First 100 Days Report
#16 How Uberflip® Reinvented Content Marketing for You
#15 Why Video Should Be In Your Marketing Mix
#14 The Life of a Marketing Automation Manager
#13 How the Pros Do Lead Management
#12 Marketing Priorities at GE Oil & Gas
#11 The State of Marketing Automation with SiriusDecisions
#10 Marketing Automation Adoption Trends & Insights
#9 Modern Marketing Insights from a Jedi Master
#8 Keeping it Weird in Austin @ Sirius Tech Exchange
#7 Now the ‘M’ in “ABM” stands for Marketo
#6 The Role and Responsibility of a Marketing Operations Leader
#5: Are Today's Marketers Tomorrow's CEO?
#4: Direct Mail Innovations for Eloqua and Marketo
#3: The Rise of Marketing Operations as a Critical Business Function
#2: The Value of Aligning Sales and Marketing
#1: The Rise of Account Based Marketing (ABM)
#0: DemandGen Radio Welcome - The Pulse on Modern Marketing Methods & Technologies
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