New Nutrition Business Podcast
Business:Marketing
The fantasies of investors have collided with the reality of the supermarket. We are witnessing the long, slow death of the plant-based meat alternatives category. It was the creation of billionaire investors who want to force a 'protein transition' in order to make another billion. In the US and UK sales are falling, despite the billions invested, because the finance bros never bothered to understand the technology or the consumer.
Time: 26 mins.
Oatly rises to top in UK oat milk frenzy
New directions in food & nutrition after Covid-19: Interview with Tim Avila
What's behind cultured meat's sustainability promise?
The secret history of plant milks
Embracing the risk of innovation
Disruptive tech investors blind to consumer behaviour
What does personalisation mean for the food and beverage industry?
Is regenerative agriculture the new frontier for food?
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