What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years? How can you turn just three people into a content marketing machine? You can ask Dayna Rothman or listen to this episode of DemandGen Radio. Dayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller. Dayna has also authored several of Marketo's Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She's also a content contributor to Lynda.com. It's no surprise that this "Wonder Woman" reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing. Dayna shares some sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.
#109 Women in Revenue with Tracy Eiler
#108 Women in Revenue with Shari Johnston
#107 MarTech Monday: Introducing Conversational Content
#106 Why SDRs Should Report to Marketing
#105 HubSpot Sets Its Sights on Enterprise
#104 MarTech Monday: Using Mintigo to Target the Right Accounts
#103 Using AI to Automate Key Marketing Functions
#102 How Marketo Does Demand Generation
#101 Career Lessons From an Accomplished CMO
#100 The Current State of Marketing Automation
#99 The Vision Behind Adobe's Acquisition of Marketo
Live at B2BMX: Masha Finkelstein of Google
Live at B2BMX: Toni Boger of Siemens PLM
Live at B2BMX: Jocelyn King of MOCCA
Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions
Live at B2BMX: Kyle Johnson of HyperScience
Live at B2BMX: Jennifer Anaya of Ingram Micro
Live at B2BMX: David Bruno of Aptos
Live at B2BMX: Kate Federhar of CenturyLink
#98 Building a Successful Partner Program
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