What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years? How can you turn just three people into a content marketing machine? You can ask Dayna Rothman or listen to this episode of DemandGen Radio. Dayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller. Dayna has also authored several of Marketo's Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She's also a content contributor to Lynda.com. It's no surprise that this "Wonder Woman" reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing. Dayna shares some sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.
#209 The Evolution of MarTech ft. Bruce Lehman
#208 How to Excel as a New Marketer ft. Audrey Lewis
#207 Implement The D3 Methodology Within Your Organization to Maximize Growth
#206 What the Future of Customer Experience Looks Like ft. Don Peppers
#205 The D3 Methodology: How to Integrate Sales and Marketing for ABM
#204 How to be an Ambassador for Change within Your Organization
#203 What B2B and B2C Marketers Can Learn From Each Other
#202 How to Prove Marketing’s Impact Using Attribution ft. Michael McKinnon
#201 How to Build a Strong Marketing Operations Function in 2021 ft. Naomi Marr
#200 What Your Colleagues in Marketing are Doing in 2021 ft. Rob Bonham
#199 Choosing to be Extraordinary ft. Mark Sanborn
#198 How the "Modern Seller" Sells ft. Vincent Matano
#197 A Fireside Chat with an Award-Winning Marketer ft. Letitia Rodley
#196 Meagen Eisenberg on Marketing During the Pandemic, Building a Strong Team, and Being an Effective CMO
#195 Spotlighting Marketing as the New Primary Revenue Driver ft. Gretchen Hoffman
#194 Recipes for ABM Success ft. Lisa Horner
# 193 Building a Full-Fledged Demand Center ft. Steve Barnard
#192 A Conversation with One of the World’s Most Influential CMOs ft. Alicia Tillman
#191 The Future of Revenue Depends on You and Adobe ft. Stephen Frieder
#190 Orchestrating Marketing as a CMO ft. Susan Beermann
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