How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#48: When disruption forces you to reinvent (Bonnie Levison)
#47: Resetting to slow life down (Rachel Lightfoot)
#46: Reinventing through “subconscious surviving” (Tashyra Ayers)
#45: Moving out of stuck (Julien McRoberts)
#44: Reinventing to find your place in the world (Gretchen Rubin)
#43: The simple phrase that reinvented my life (Susan Hyatt)
#42: Finding time, money, freedom, happiness ("Downsizing Ninja" Rita Wilkins)
#41: Reinventing after taking down your boss (Gretchen Carlson)
#40: When the birth of a daughter forces you to reinvent (Mary Beth Ferrante)
#39: Reinventing with a weekend “side hustle" (Gillian Garrett)
#38: Reinventing after tragedy (Laura Dinsmore)
#37: Her dry cleaning bill made her do it (Sarah LaFleur)
#36: Reinventing against the odds (Louise Phillips Forbes)
#35: Reinventing to fill up her empty nest (Jeannie Ralston)
#34: “Fake it till you make it!” Reinventing with moxie! (Barbara Warren)
#33: Reinventing after cancer (Tamika Felder)
#32: Reinventing by teaching fearlessness (Randi Levin)
#31: When life forces you to reinvent - after an abusive relationship (Vani Murthy)
#30: Helping women achieve economic equality (Fran Pastore)
#29: When you decide to reinvent everything at once (Pamela Redmond Satran)
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