How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#85: Barbara Paldus (Reinventing from science to beauty)
#84: Joan Lunden (How to pivot into your next life)
#83: Dana Rubin (Turning intellectual curiosity and research into $$)
#82: Suzanne Frank (3 simple steps to reinventing your health)
#81: Chip Conley (Reinvent yourself by mak[ing] age your ally)
#80: Indrani Goradia (Interrupting your family’s cycle of violence)
#79: Sonsoles Gonzalez (Jumping into the research gap her bosses ignored)
#78: Reinventing the Sister Act (Julie and Royce Pinkwater)
#76: How to relaunch your career after a break (Mika and Ginny Brzezinski)
#75: Ditch your 50-line To Do List for a 5-line Priority List (Tonya Dalton)
#74: Reinventing how marketers view you (Vaughan Emsley)
#73: Reinventing by moving to a new city (Lesley Jane Seymour)
#72: Have a growth mindset about everything (Jill Gwaltney)
#71: The benefits (and challenges) of persistence (Candy Gold)
#70: 3 things you may be accidentally doing to sabotage your job search (Dr. Nayla Bahri)
#69: How to function in the Zone of Genius (Genecia Alluora)
#68: Reinventing your body by finding new f*cks to give (Oonagh Duncan)
#67: Squeezed out? Fight Back. Here’s How. (Vera Gibbons)
#66: Putting her thought-leader network to work for health research (Carolee)
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