Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In our grooving session, Tim mentioned an emerging EDM artist, Pauline Herr. Her fresh and melodic approach is thoroughly engaging.
We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds!
Behavioral Grooves
Andrew Wagner: The Economics Inside Online Games
Ethical Application of Behavioral Science in the Workplace
Adam Hansen: Beyond Innovation
Caroline Webb: Still Having a Great Day
Grooving: The Behavioral Diagnosis
Announcing Weekly Grooves
Steve Martin and Joe Marks: The Messenger is the Message
Melina Palmer: Using Behavioral Economics to Help Businesses
Grooving on Our Favorite Podcast Episodes of 2019
Rory Sutherland: The Opposite of a Good Idea is a Good Idea
Jana Gallus: The Role of Precision in Incentives
Reuben Kline: When Too Many Choices Might Be Just Right
Eugen Dimant: What to Do About Bad Apples
Grooving: Kiki and Bouba Minds
Cristina Bicchieri: Social Norms are Bundles of Expectations
Grooving: 2019 Reading List
The 100th Episode Celebration in Philadelphia
Katy Milkman: Behavior Change for Good
Chris Nave: Educating BeSci Practitioners at UPenn
Chris Brown: Avalanches and System 1 Thinking
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Something You Should Know
The Science of Happiness
The Psychology Podcast