In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services.
Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is no standard approach to B2B campaigns, and how marketers can be creative, as well as why it's time to stop thinking of business-to-business/business-to-consumer and time to think of business-to-human.
Interview with Chip House - SharpSpring
Interview with Indrek Vainu - AlphaBlues
Interview with Chris Dickey - Visably
Interview with Remy Gardien - Webinar Geek
Interview with Ash Jones - Great Influence
Interview with Fernando Angulo - SEMRush
Interview with Adrian Tobey - Groundhogg Marketing Automation for WordPress
Interview with Clive Over, Silicon Valley Marketing Expert
B2B Marketing Trends October 2019
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