In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services.
Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is no standard approach to B2B campaigns, and how marketers can be creative, as well as why it's time to stop thinking of business-to-business/business-to-consumer and time to think of business-to-human.
Interview with Bugra Gunduz - HockeyStack
Interview with Sharekh Shaikh at CleverX
Interview with Bonnie Crater at Full Circle
Interview with Farzad Rashidi at Respona
Interview with Evan Kramer at MotionPoint
Interview with Morgan McLintic at Firebrand
Interview with Domenica Di Lieto at Emerging Comms
Interview with Haralds Gabrans Zukovs at Credolab
Interview with Jeff Day at Act-On
Interview with William Hearn at Sendinblue
Interview with Ruben Vardanyan at Joomag
Interview with Mark Williams-Cook at AlsoAsked
Interview with Abhi Godara - Rytr
Interview with Rena Fallstrom - Pure Storage
Interview with Mark Stouse - Proof Analytics
Interview with Karthik Suresh – Ignition
Interview with Jeffrey Mack – Agility PR
Interview with Jason Byer – Crowdspring
Interview with Sam Oh – Ahrefs
Interview with Darby Sieben – Unbounce
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