In episode 114 of the Sound In Marketing Podcast, I talk about the subtle powers of sound in e-commerce.
What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers.
This episode was a re-boot from an article with the same name that I wrote back in 2020.
Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here and there. The experimental sound of a black t-shirt and other “sound effects” was pieced together by Dreamr Productions.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 107- The Home Depot Song (Part One)
Episode 106-The Aflac Duck (Part Two)
Episode 105- The Aflac Duck (Part One)
Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
Episode 103- Chevy Silverado Walter the Cat (Part One)
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Episode 101- The Sound of Corporate Sponsorship (Part One)
Episode 100- What I Have Learned So Far
Episode 99- What Is Audio Content in Conversational AI (Part Two)
Episode 98- What is Audio Content in Conversational AI (Part One)
Episode 97- What Is A Dynamic Ad (Part Two)
Episode 96- What Is A Dynamic Ad (Part One)
Episode 95- What is Sensory Perception (Part Two)
Episode 94- What is Sensory Perception (Part One)
Episode 93- What Is Synthetic Voice (Part Two)
Episode 92- What Is Synthetic Voice (Part One)
Episode 91- What Is Sonic Branding (Part Two)
Episode 90- What Is Sonic Branding (Part One)
Episode 89- What Is Sensory Marketing (Part Two)
Episode 88- What Is Sensory Marketing (Part One)
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